|
Wine for Women, is not new, in fact, it seems that every week I read about a new wine that is being marketed to women …. Drop Dead Read, Seduction, Mad Housewives and the latest, White Lie.
Yes, I know the statistics, 60% of wine drinkers are females and 80% of women buy the wine in the US. It is not surprising that corporate America would not latch on to this big time and develop and market their wines to women. That’s where the money is.
What really bothers me though is “the marketing”. Nothing has changed. Now, even the wine industry is no different then the food & apparel industries … creating an image that if we drink “brand A” that we will be/feel beautiful. And, “brand B” has fewer calories so you don’t have to give up anything, after all -- Women Want It All.
“Look, women have been fed that ‘low-fat, low-cal and you’ll become thin’ line for years. Yet as a society, we’re fatter than at any time in history! That’s the real lie. I guess that’s why I react so strongly to Beringer’s new low calorie, low alcohol wine. Once again, we’re handed a ‘dumbed down’ version of something and told ‘It’s what women want.’
Excuse me, but if you haven’t noticed, we’re smart, sophisticated, and capable of making our own choices. We don’t want to be pandered to. We have sophisticated pallets and are as knowledgeable about wine as men. We ask questions. We experiment with wine. Women have confidence in their opinions, and the number of women making the wine industry their careers has definitely been on the increase.
Bottom line, what I want is a good glass of wine. When I was raising a family, I called it “Mommy’s Little Helper” while cooking dinner and folding clothes. Now, I probably savor it more with an actual conversation with my husband at the end of the day. Don’t get me wrong -- I applaud lower alcohol wine. If you haven’t noticed, the alcohol percentages on wine have been inching up towards 15% -- that’s “super-sized” in the wine world. (More on this later.) Kathy
|
|
